Reader Profile
Describe a real person as best you can. Don’t worry about getting it perfect.
You can come back and finish this later.
Step 1 of 5
Describe what life looks like for them right now.
You can include things like:
Example:
“Works full time, helps care for an aging parent, and feels stretched thin. Wants a simpler way to make progress without adding more stress.”
Think about what wears them down emotionally.
What makes them feel:
Example:
“They’re frustrated by conflicting advice and tired of feeling like everyone else understands this better than they do.”
This is about what they are done with.
Think about things they do not want to keep repeating, such as:
Example:
“They’re tired of starting over, second-guessing themselves, and wasting time on things that don’t lead anywhere.”
Think about simple, real-world progress they can notice early.
Examples:
These are small wins that build confidence.
This is about emotional change.
How do they want to feel after making progress?
Examples:
Think about what result would make them say, “I’m glad I did this.”
Examples:
Think about the moment right before they would say yes.
What causes them to stop, second-guess, or wait?
Examples:
You’re looking for hesitation, not general problems.
These are the thoughts they use to delay starting.
Try to write these like something they would actually say in their head.
Examples:
This is one of the most important fields, so be as real as possible.
Think about deal-breakers.
What would cause them to lose trust or decide not to continue?
Examples:
These are the things that completely stop the decision.
You now have a clear picture of who you’re writing to and what matters to them.